CBSI – Griffith Working Papers
1. Do inflation expectation matter for small open economies? Empirical evidence from the Solomon Islands’, Griffith University- South Pacific Central Banks Joint Policy Research Working Paper No.9. 2019.
By Vitarina H Takana, Angeline H Bata’anisia, Tarlok Singh, Jen-Je Su, Parmendra Sharma
This is the first study to examine the dynamics of inflation expectations in Solomon Islands, using the Hybrid New Keynesian Phillips Curve framework and quarterly data for the period 2003-2017. The estimation uses the standard Ordinary Least Squares, the General Method of Moments and the Fully Modified Ordinary Least Squares methods. The study finds that both backward-looking and forward-looking behaviour of firms matter for inflation. The study also finds that fuel prices, output gap and real effective exchange rate are important indicators of current inflation. Policy implications are discussed.
2. Effective marketing strategies for promoting SME’s in Pacific Island Countries: A systematic review
By Nirma Sadamali Jayawardena, Jack Boe, Angeline B Rohoia, Parmendra Sharma
This study provides the first systematic review of the different marketing strategies used for promoting Small and Medium Enterprises (SMEs) in Pacific Island Countries (PICs). Literature published in high ranked management journals were reviewed in this area using PRISMA guidelines published between 2000 to 2020. The study identifies three major marketing communication strategies useful for SMEs in the PICs: digital marketing strategies, market orientation strategies and experience-based marketing strategies. The scope of this study is limited to different marketing strategies in promoting SMEs in Pacific Island countries and the findings provide a solid foundation for the researchers on how to effectively promote the SMEs in Pacific Island countries. To the best of the authors’ knowledge, none of the studies
up to date reviewed the existing literature to identify suitable marketing strategies to
promote SMEs in Pacific Island countries. The findings provide a solid foundation on how to effectively promote SMEs in PICs.